Product Ownership

Master the art of Product Ownership through practical training that bridges vision, strategy, and execution in Agile environments.

About the course

This comprehensive program is designed for Product Owners, Product Managers, Business Analysts, Development Team Leads, Project Managers  or Startup Founders who want to learn practical ways to envision their product and plan all steps until release.

Through interactive workshops, real-world case studies, and hands-on planning exercises, you’ll develop the skills to transform product vision into successful releases that deliver real value.

The course is delivered live—either online or in-person—and can also be offered in-house for companies. The online sessions are fully interactive and live-facilitated, not pre-recorded, ensuring real-time engagement, questions, and collaboration.

  Grup size: Max. 12

  Duration: 2 days

  Level:Intermediate to advanced 

  Certificate of Completion: Included

Course Agenda

Introduction

Welcome & Introductions
Examples of visionaries  
Expensive fails
Agile Planning

  The Product Owner Role

Key aspects of the role
Types of Product Owners
The triad of the product world
Product Owner’s responsibilities
Interaction with Developers and ScrumMaster
Interaction with Stakeholders

 Agile Product Management

Vision
Practices for Vision alignment
Value
Value indicators
Validation
Creating a Minimum Viable Product (MVP)

  Complexity and Risk Management

Developing products in complex environments
Addressing common risks with Scrum
Types of risks
Risk matrix
Evaluating risks

  Product Backlog Management

Product Backlog 
Epics, User stories, Spikes  
Acceptance criteria 
User Story mapping
Product Backlog ordering

  Release Management

Types of releases
Release planning strategies
Estimations and velocity
Forecasting
Reporting
Scaling

This advanced program is ideal for:

Product Owners
Looking to master advanced product management techniques

Product Managers
Transitioning to Agile product development methodologies

Startup Founders
Learning practical ways to envision and plan product releases

Business Analysts
Moving into product ownership roles and responsibilities

Project Managers
Expanding skills into product strategy and management

 Development Team Leads
Understanding product perspective for better collaboration

What You Will Learn

  From Vision to Value

Define a compelling product vision and create a clear plan to bring it to market.

 Strategic Product Management
Manage the backlog to deliver maximum customer and business value.

 Effective Stakeholder Communication
Communicate clearly with stakeholders, developers, and the Scrum team.

 Risk Management Expertise
Identify, assess, and mitigate risks across the product life cycle.

 Release Planning and Execution
Plan and deliver product releases with confidence and precision.

 Continuous Improvement
Drive adaptability and growth through ongoing improvement strategies.

Product Ownership

Master the art of Product Ownership through practical training that bridges vision, strategy, and execution in Agile environments.

About the course

This comprehensive program is designed for Product Owners, Product Managers, Business Analysts, Development Team Leads, Project Managers  or Startup Founders who want to learn practical ways to envision their product and plan all steps until release.

Through interactive workshops, real-world case studies, and hands-on planning exercises, you’ll develop the skills to transform product vision into successful releases that deliver real value.

The course is delivered live—either online or in-person—and can also be offered in-house for companies. The online sessions are fully interactive and live-facilitated, not pre-recorded, ensuring real-time engagement, questions, and collaboration.

  Grup size: Max. 12

  Duration: 2 days

  Level: Intermediate to advanced 

  Certificate of Completion: Included

Course Agenda

Introduction

Welcome & Introductions
Examples of visionaries  

Expensive fails
Agile Planning

  The Product Owner Role

Key aspects of the role
Types of Product Owners
The triad of the product world

Product Owner’s responsibilities
Interaction with Developers and ScrumMaster
Interaction with Stakeholders

 Agile Product Management

Vision
Practices for Vision alignment
Value

Value indicators
Validation
Creating a Minimum Viable Product (MVP)

  Complexity and Risk Management

Developing products in complex environments
Addressing common risks with Scrum
Types of risks

Risk matrix
Evaluating risks

  Product Backlog Management

Product Backlog 
Epics, User stories, Spikes  
Acceptance criteria 

User Story mapping
Product Backlog ordering

  Release Management

Types of releases
Release planning strategies
Estimations and velocity

Forecasting
Reporting
Scaling

This advanced program is ideal for:

Product Owners
Looking to master advanced product management techniques

Product Managers
Transitioning to Agile product development methodologies

Startup Founders
Learning practical ways to envision and plan product releases

Business Analysts
Moving into product ownership roles and responsibilities

Project Managers
Expanding skills into product strategy and management

 Development Team Leads
Understanding product perspective for better collaboration

What You Will Learn

  From Vision to Value

Define a compelling product vision and create a clear plan to bring it to market.

 Risk Management Expertise
Identify, assess, and mitigate risks across the product life cycle.

 Strategic Product Management
Manage the backlog to deliver maximum customer and business value.

 Release Planning and Execution
Plan and deliver product releases with confidence and precision.

 Effective Stakeholder Communication
Communicate clearly with stakeholders, developers, and the Scrum team.

 Continuous Improvement
Drive adaptability and growth through ongoing improvement strategies.

FAQs

Not really. This is an intermediate to advanced Agile Product Owner training. Prior experience with Agile and Scrum is required. If you’re just starting, we strongly recommend attending the “Agile Scrum – Rules of the Game” training first to build a solid foundation.

Yes! All participants receive a Certificate of Completion that validates your participation in this advanced Agile Product Ownership training. You can also opt to take a globally recognized Agile Scrum Product Owner certification exam (available for an extra fee), which can enhance your resume and support your career as a certified Product Owner.

You’ll learn how to define a product vision, manage a Product Backlog, handle stakeholder communication, plan product releases, and apply risk management — all key skills for a successful Scrum Product Owner.

Both formats deliver the same content and interactive experience. The virtual sessions use breakout rooms, collaboration boards, and live facilitation to ensure full engagement—just like being in the room.

Yes, this Product Ownership course is fully aligned with Agile and Scrum principles. It focuses on practical applications of Agile product management, including Backlog refinement, stakeholder collaboration, and release forecasting. 

All training materials—digital workbooks, templates, and interactive tools—are included. You just need a notebook and a curious mind. The course fee covers the full 2-day program, resources and completion certificate.

Yes, and it’s highly recommended—especially if your organization is going through an Agile transformation. Learning together helps align understanding and accelerate adoption of Agile practices. Plus, if you register 5 or more participants, you’ll receive a group discount.

Testimonials

Ready to transform your Product Vision?

Join successful Product Owners and Managers who have learned to bridge the gap between vision and execution through our comprehensive training program.

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    Live online or in-house | 2days | Max 12 participants